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The King of Fuji Music, Olasunkanmi Ayinde Marshal, popularly known as K1 De Ultimate, has endorsed a live-streaming application developed by a Nigerian startup, Imprxx, created by Ayo Ileesemi.<\/p>\n
The music maestro, in a press briefing at his Mayegum Royal Resort in Ijebu-Ode, Ogun State, said Imprxx will open a lot of eyes to what most people probably believe will be too hard and impossible to get done.<\/p>\n
His words: \u201cI volunteer myself, and I know that within a short period of time, a lot of people will follow suit. We have the grace of having a transition, and when we witness the benefit of it plus what we have done together with imprxx, we want to showcase the whole thing to the world, to let the world know you have the word next to you right in your sitting room, wherever you are in Australia, China or America, wherever you are. You can have the feeling like everything is happening next to you. That\u2019s the essence of it\u2014to be able to beam the May 29 presidential inauguration in Abuja live, and let everybody know that all these things they\u2019ve been keeping away from us from afar can be truly brought nearer to us.<\/p>\n
\u201cImprxx will define how we will receive live shows in music or live theatre. It makes us understand that we should be thankful for the innovations that are available to us now. When they used to say the world \u2018global village,\u2019 one might not quickly recognise what we\u2019re trying to talk about. I can be here in my office, passing music to the rest of the world, and everybody will enjoy it. You don\u2019t necessarily need to be at every venue before you get things done.<\/p>\n
\u201cThis innovative idea is to tell us that the world is moving. The world is not static; it\u2019s moving, and we should move. If you don\u2019t move, then you\u2019ve lost it. I don\u2019t want to be one of the losers. I want to be in the moment and enjoy the benefits.\u201d<\/p>\n
In appreciation of the partnership to be the brand ambassador for Imprxx, K1 enthused: \u201cI give glory to God Almighty. I\u2019ve always been a supporter of every good initiative that comes the way of entertainment so that every entertainer and the people will see the very best of what everybody expected. I am also grateful to Imprxx for considering me worthy of such a partnership. And it will help others take a cue from me to better their lives too. It is not going to be only me; before you know it, within the first month, I believe the whole world will be feeling good about the initiative we\u2019re talking about.\u201d<\/p>\n
In his remarks, the soft-spoken creator of Imprxx, Mr Ayo Ileesemi, explained that Imprxx is a digital platform that\u2019s going to handle content from a very broad angle, and one of those angles is keeping a playlist of whatever content we have.<\/p>\n
\u201cBe rest assured that K1\u2019s content, the old schools, and the new ones \u2014everything \u2014 will be accessible on Imprxx. In content creation, there\u2019s something they call reel on Facebook, and I think in Tik Tok, we are disrupting that by adding a broad thing to reel in Imprxx. So new things are coming to the field of the reel in Imprxx, and every content of K1.<\/p>\n
\u201cImprxx is going to serve all content creators. So once you create your content, the rest comes from live streaming. From wherever you live stream on Imprxx, it will automatically be on Imprxx. So it opens you up to anybody in the world to have that on Imprxx, which is also a platform where once you live stream from there, you have your content, and you can still bring old content, put it on a waitlist. And that content is what they used to do on the reel. Reel means that if I want to do a live video, I have a playlist of songs that I can put in an interface with the live video, and two of them come out together as live content.<\/p>\n
On generation of employment by Imprxx, which is going to interest so many people, Ayo noted: \u201cWhat we are bringing to the entertainment industry is the creation of almost 500,000 jobs from the angle. Content creators should be ready. Videographers should be ready. Musicians should be ready; the Central Bank of Nigeria should be ready, Nigeria and the world should be ready for this disruption and new innovations that are going to create so many opportunities for the world.\u201d<\/p>\n
Talking of live streaming, how possible will it be for K1 to interact with people who are not physically at an event? Ileseeni said:<\/p>\n
\u201cIt\u2019s possible because Imprxx is creating a dedicated interface in the space of live streaming. If he\u2019s onstage doing his music, what we\u2019ve seen before is people consuming what he\u2019s doing from any part of the world that has existed. But he has not created a chance for an engrossing entertainer to also interact with people in the digital space. Imprxx is bridging that space right now.<\/p>\n
\u201cWe are bringing a dedicated interface whereby no matter how engrossed he is on the stage he can still briskly interact with people in the space. What that means is that if you are having a birthday elsewhere in Nigeria and KI is here in Ijebu-Ode, he will be playing from the studio. We are interfacing you with him because there\u2019s going to be a dedicated interface in your house and his studio. As you\u2019re in your house, you will interface with him, and he will sing for you, and everyone will see it.<\/p>\n
\u201cThen you also have the chance to live-spray K1. Because, normally, these are the things we know as our own lifestyle in this part of the world. So we are turning that into another means of monetization; so that comes in as digital monetisation for entertainers. This is one of the unique factors of Imprxx to the world. Every spray is digital, which means we are helping the Central Bank of Nigeria solve the problem of abuse of the naira, because they\u2019ve been looking for a solution.<\/p>\n
The Imprxx founder thanked K1 for his support for the innovation given his fatherly figure and inspiration, even as he promised that in a short while, \u201cwe are going to approach CBN in solving a problem. In a short while, we\u2019re also going to approach job creation that\u2019s going to come in the next two weeks, because we are planning collaborations with the National Institute of Film Technology in Abuja.<\/p>\n
\u201cWe\u2019re also partnering with Pefti, a leading brand in the production of LED screens. And in the next two weeks, we should be talking about creating 120 jobs for anchors; we call them Imprxx Anchors. These are the guys that will bring the dedicated interface to your house to interface you with K1. From June, people can book for K1, bringing affordability to his services. You can have the best of K1 for five minutes or 30 minutes in the comfort of your home.\u201d